Holiday Inn Express relaunches the Stay Smart ad campaign that made it famous
Skift Take
The Express brand was lost in IHG’s efforts to promote its larger Holiday Inn properties, but is now facing a significantly more competitive mid-scale market than was present during its former glory.
Holiday Inn Express, one of the fastest-growing chains in the U.S., is hoping that reviving its once-popular Stay Smart campaign will prove a smart move in the ever-competitive midprice hotel market.
