European hotels see the light on offering day-use reservations

In times past, actively marketing rooms in the daylight hours was considered by many hotel operators to be sleazy with its connotations of trysts and possible security concerns or threats to a hotel’s reputation.  But in these fast-paced and frazzled times, more and more guests are seeking day-use rooms for a chance to refresh and relax between appointments or flights.

Launched in 2009, Brussels-based Between9and5.com now features approximately 350 hotels in 50 countries around the world. Between9and5.com works almost exclusively with well-established brands, not individual properties, and most of its hotel partners are in the 3- to 5-star range.