Subscribe
Login

First read is on us.

Subscribe today to keep up with the latest travel industry news.

Subscribe
SkiftX

Idaho Tourism launches summer ad campaign with JibJab-style videos

Samantha Shankman
April 5th, 2013 at 7:26 AM EDT

Skift Take

Who knew Idaho could be so much fun? Getting a little goofy is the best way a destination with a less than polished reputation can catch the eye of younger travelers.

The Idaho Department of Commerce Division of Tourism has launched its 2013 spring/summer marketing campaign, My ID, continuing the campaign it launched last year, which is designed to highlight the state’s scenic beauty and outdoor recreational opportunities in an entertaining, interactive way on its website.

The campaign invites visitors to place themselves, family, and friends in any of seven Idaho online adventure videos.  Four videos are currently available, with the rest appearing in coming weeks. The initial four are “The Adventurers,” a superhero-themed video; “Agent 208,” a spy adventure; “Are We There Yet?” a family RV trip; and “Adventures in Loving,” a romance-themed video.

Samantha Shankman
April 5th, 2013 at 7:26 AM EDT

Tags: marketing

Photo Credit: Idaho Department of Commerce Division of Tourism launched a new tourism campaign where visitors can actually "image" themselves in Idaho with a JibJab-style video.  YouTube

Up Next

Hero Image Onyx Data Snap
Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Onyx CenterSource + Skift | 4 weeks ago
Sponsored

First read is on us.
Subscribe to read more essential travel industry news.

New users get
20% off
their first year of Skift Pro

Subscribe

Already a subscriber? Login