Video: Texas Tourism pushes country music and cowboys in new ad campaign
Skift Take
Texas’ ad campaigns last for years, creating a unified brand that helps potential visitors identify and define the destination with a consistency that can be difficult to achieve with consecutively changing campaigns.
When Texas Tourism plans an advertising campaign, it goes all in. Websites are rebranded, mobile apps are created, and the brand lasts for years.
Texas Tourism's newest campaign launched in January 2013 with a focus on the music scene a
