Travel ads of the week: Colorful festivals and cultural comparisons
Skift Take
Contrast and comparison is a particularly effective technique for travel ads, because it highlights what makes each culture or company unique -- the ultimate goal of any good campaign.
The majority of travel ads we see highlight a particular destination or company, but taking a chance and comparing a place to its peers could have a much greater impact.
Only one ad this week takes that chance. Does it stand out among the others? Let us know what you think in the comments.
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For all of our SkiftAds of the Week collection, check out our archives here.
This Indian national ad was created by the tourism board of Maydha Pradesh, a state in t
