Uber adds a booking fee to all taxi rides in Chicago
Skift Take
It makes sense for Uber to try to make money as opposed to just trying to tick off the incumbents, but it's consumers don't really care about its cashflow problems, they just want their cars to show up on time.
Car service startup Uber, which allows consumers to request pick-ups on their smartphones, said Thursday it will start charging a $1.25 booking fee for taxi rides.
San Francisco-based Uber launched in Chicago in September 2011. It has two offerings, a higher-priced "black car" service and one that connects riders with taxis. The new booking fee affects just the taxi s
