Dallas tells the country it's changed in a $4.2 million rebranding campaign
Skift Take
Business travelers might be able to find Dallas on a map, but for many leisure travelers it's lumped in with a number of Southern cities making the potential success of this campaign a major boost for the city.
Dallas has gone through an urban revival and is ready to tell the country about it.
The Dallas Convention & Visitors Bureau announced its $4.2 million rebranding campaign will launch locally next Wednesday and expand to national markets this summer.
This will be the city's first full branding effort since 2
