Travel Wisconsin taps local celebrity director for summer video ads
Skift Take
Wisconsin has touted the participation of local celebrities in past video ads, but a more aggressive marketing campaign and increased funding are what will skyrocket recognition of the destination.
The theme of the Governor's Conference on Tourism was dubbed "The Power of Fun."
But David Zucker and Robert Hays, known for their work with the "Airplane" movies, took that theme a step further on Monday.
They turned a ballroom at Monona Terrace into the city's largest comedy club and later, during a press conference, had no qualms interrupting Gov. Scott Walker when he was trying to answer a question about his views on gay marriage.
"These questions are just distracting from the governor's efforts to promote gay tourism," Zucker kidded.
But the reason for the appearance by Zucker, a Shorewood native, and Hays was no joke.
The wise-cracking tandem are using their slapstick experience to d
