The seven new types of Millennial business travelers
Skift Take
Airlines want the ability to make personalized offers to Millennial business travelers and other generations. They likely already have this data, and a whole lot more based on actual buying patterns.
A generational shift is under way in business travel: Millennials will supplant Gen X business travelers in spending by 2020, according to a new study.
Boston Consulting Group's Traveling with Millennials traces their spending habits and posits that Millennial business travelers, age 18 to 34, will account for 46% of spending on business flights from the U.S. by 2020, up from 35% in 2013. And, older Gen X business travelers would see their share drop to 34% by 2020, down from 38% this year, the study shows.
The survey found that Millennial business travelers are more divers
