Orlando theme park battles: Legoland wants some credit


Skift Take

Universal is the only park to get close to challenging Disney's crown and they're, honestly, nowhere close to doing so. But Disney's rising tide raises all ships.
Legoland Florida is set to announce details of another park expansion Tuesday, one possibly based on Lego's Legends of Chima franchise. The Winter Haven theme park said the new area will include a ride and an interactive play area. The park has billed the project as a "major expansion" of the park's current lineup of more than 50 rides, shows and attractions. Since opening in October 2011, the park has slowly made additions. It opened a small water park in May 2012 and added elaborate Star Wars Lego models to its Miniland in November. Legoland has hinted the expansion may have a Legends of Chima theme. Legen