Hertz's plans to beat Enterprise in the off-airport car rental market
Skift Take
Video kiosks at off-airport locations sound great. But, if the Dollar Thrifty car for rental is filthy, is the video kiosk going to wash it?
Enterprise controls about 80% of the off-airport car-rental market in the U.S., but Hertz has big plans to strengthen its position using newly acquired Dollar Thrifty.
Off-airport is an $11 billion market in the U.S. -- about as large as airport rentals -- but Hertz currently only has about 12% market share, says CFO Elyse Douglas, who addressed the topic yesterday at the Credit Suis
