Icelandair launches the first part of its 2013 ad campaign in U.S. cities
Skift Take
Icelandair is seeing some love from D.C. residents after launching its 2013 marketing campaign in the city.
The airline's first quarter advertising campaign is currently running in Seattle, Denver, Boston, New York, Toronto and Washington, D.C.
The campaign includes digital ads, billboard spots, and the below video ad that highlights the opportunity for U.S. passengers to take an extended stopover in Iceland on transatlantic flights at no additional cost.
In response to a query from Skift, a spokesman for the airline said they did not share information about current or upcoming marketing campaigns.
Here's what two capital residents tweeted about the ads placed inside the Metro:
Very smart #Nordic marketing by @icelandair in Washington DC metro @wmata. Baltics are also very close:) twitter.com/SimonasSatunas…
— Simonas Satunas (@SimonasSatunas) February 9, 2013
Loving the #IcelandAir ads on the #metro. #dc #tourism #countrybranding
— Christina Shorter (@ShorterCR) February 7, 2013
The two ads running in the D.C. area are as follows:
[gview file="https://skift.com/wp-content/uploads/2013/02/ICE-62368-US_OOH_Washington_CarCards_22x21inch-lq.pdf"]
The first video ad released as part of Icelandair's 2013 campaign:
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