The Times Square shuttle that wants to take riders to Scottsdale
Skift Take
This is the first subway takeover ever created by the Scottsdale tourism board, but the high visibility of such a campaign could more than cover the costs it took to position itself at the busiest intersection in New York.
Take the S train from Times Square to Grand Central and you might feel like you just stepped onto a golf course, a spa in Scottsdale, or the Sonoran desert.
The Scottsdale Convention and Visitors Bureau spent approximately $300,000 to take over the busy subway line in February. The tourism board bought the wrap ad, w
