The 10 airline mobile apps that actually make the effort to be interesting
Skift Take
If you can get past the Dilbert-ish consultant speak that Simpliflying likes to peddle, the actual apps listed -- including our favorite Air France music-in-the-sky app -- are good examples of going beyond information to deeper engagement and repeat usage.
Airlines seems to be acting on two major strategic lines [on apps], one focused more on the practical aspect of the trip and the other on creating brand associations and inspiring people to travel. Apps focusing on the practical side will typically have higher usage figures...[as they]provide essentials like mobile boarding passes or live flight status updates...[L]ittle data available on the quirkier and more brand focused apps seems to suggest that these may actually be more profitable as they inspire people to travel by engaging them while they have not yet made a decision to travel.
The list of these 10 apps, in a presentation by airline consultancy Simpliflying"
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