Hotel guests find their bed via GPS with new Belgian pop-up concept
Skift Take
Belgium-based Sleeping Around has turned shipping containers into a temporary hotel that pops up at a different location for each guest.
The metal containers have been transformed into a fashionably-designed hotel space using sustainably-resourced materials, with a bathroom and space for dining. Rather than remaining at one particular location, the boxes are transported around Antwerp and guests booking a night in the hotel are treated to a surprise. After confirming their stay, they are alerted to the location of the hotel via GPS directions.