How to stand out as a travel agent: Try strange Scandinavian humor
Skift Take
"Our weather sucks so lets go somewhere sunny" is the oldest trick of travel agency marketing world, so this one tries strange humor and parody to push that point in a different way.
SPIES Travel, a Danish travel agency that is part of Thomas Cook, has come up with a rather novel and funny ad campaign to promote its services to the sun-starved Danes. And this being Scandinavian humor, it is strange and borderline creepy. All in the name of "research", of course.
One in four Danes experience winter depressio
