Choice Hotels is no longer just a hotel company as it gets into timeshares
Skift Take
You are crazy if you think Airbnb and HomeAway aren't pressuring the traditiional hotel industry. Choice Hotels' new timeshare endeavor is a tiny manifestation of the disruption in the lodging industry.
Choice Hotels entered into its first marketing agreement with a timeshare company, and the move is a symbol of how lodging companies are looking to branch out beyond their traditional "hotel" businesses.
The agreement means that Bluegreen Vacations, a
