Ryanair's new game is the same as the old one: Get passengers to give up more cash
Skift Take
Focusing on the customer experience? Whether it is online hawking games or onboard, Ryanair doesn't care about it all that much.
Ryanair has unveiled a new ploy for parting travellers with their cash – a game offering passengers the chance to win back the cost of their flights.
During the final part of the payment process, the low-cost airline’s customers can now hand over an extra £3, £4, or £5 – depending on the total cost of their booking – and take part in the “Play to Win” game.
Those who tick the box (“I want to play to
