New Jersey tourism mounts marketing campaigns for post-Sandy visits
Skift Take
New Jersey tourism officials will have a difficult task in overcoming perceptions that the Shore has been irreparably harmed, but the federal fund infusion should help.
The Jersey Shore Convention & Visitors Bureau earlier this week renewed its call for towns, chambers of commerce and businesses to participate in an online marketing campaign that alerts visitors that they are open.
The grassroots effort -- including affixing a blue logo to their websites that links to the tourism bureau's site -- takes advantage of the Internet, an inexpensive way to advertise.
"We can't wait for the money (from Congress)," said Robert Hilton, executive director of the bureau, as the outcome of the vote on Sandy aid -- which was approved -- remained uncertain. "Now is really the time when people are starting to plan their summer vacations, or at least begin thinking about it."
The bureau is responsible for promoting the tourism industry in Monmouth County and part of Ocean County, the region hardest hit by October's supersto
