How about renaming Birmingham Airport after bat-chomping reality star Ozzy Osbourne?
Skift Take
If we can have a museum devoted to ABBA, the idea of an airport named after the Black Sabbath frontman doesn't immediately have to be chucked in the "bad idea" bin.
Shops at Birmingham Airport will have to start stocking bats if one man’s “masterstroke” to boost Brum’s heritage is taken up.
For while Liverpool has John Lennon Airport and New York JFK, the record company boss who discovered Black Sabbath is calling for Birmingham Airport to be named after Sabbath front man Ozzy Osbourne.
The call from Jim Simpson, boss of Big Bear Music, comes after plans for a Black Sabbath Day in the city were apparently shelved.
Up Next
Hotels
How Data Quality Issues Impact Global Hospitality Operations
There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored 
Hotels
Coldplay Effect? High Prices, Full Rooms at Mumbai Hotels
Mumbai hotels' performance in January shows that the hotel industry continues to gain from events. One trend to watch: The big drop in new hotel signings across India.
Airlines
Emirates Bets on Cambodia as Chinese Travelers Stay Away
Emirates sees big potential in Siem Reap, with a new route from Dubai starting in June. The same cannot be said for Chinese airlines, who have all but abandoned the Cambodian city.
Luxury
Skiing Is Obscenely Expensive. The Resort That Makes a $329 Lift Ticket Feel Worth It
Deer Valley is offering a masterclass on how to justify a premium price point, and making sure that expansion narratives map to emotional needs and guest benefits. It is a great example of luxury brand strategy, executed well.
Online Travel
Banks and Credit Card Companies Are Shaking Up Travel - 3 Key Takeaways
Travel loyalty programs have lost their spark. Banks and credit cards are seizing the opportunity and launching their own platforms.