A sneak-peek at the new ad campaign for Las Vegas
Skift Take
Funny for now, and more remains to be seen, but funny has the potential to become old and tired very soon, unlike Vegas' party-hard branding that has stood the test of time.
For the first time since its iconic "What Happens in Vegas, Stays in Vegas." tagline that the Las Vegas Convention and Visitors Authority adopted as the city's official slogan, it is in for a change. More like an addition, actually.
Launching tomorrow, the new slogan and campaign, still under
