Colombia’s poor country branding stands in its way to becoming a tourism powerhouse
Skift Take
Colombia’s public image still suffers from its violent past and even if it repairs its public image, outdated transportation infrastructure and a lack of tourism leadership may limit the country’s ability to take advantage of its natural resources.
Negative perceptions die hard. The February 2012 U.S. Department of State, Bureau of Consular Affairs' travel warning for Mexico began this way: "Millions of U.S. citizens safely visit Mexico each yea
