Times Square's NYE ball drop building makes $23 million a year from ads
Skift Take
The tourist footfall is so high and increasing, that ads for the eyeballs, not rent, makes Times Square so lucrative.
When the Times Square ball drops New Year's Eve to ring in 2013, it will do so over a Manhattan office building that is mostly empty. Yet, it is minting cash.
The 25-story tower is doing a booming
