Back to the future: Spanish low-cost carrier Vueling launching branded hotels
Skift Take
Could either be smart, or foolish, depending on what Vueling's future is. Easyjet has no-frills Easyhotels, and Virgin group has been trying to build up Virgin Hotels, but those seem more like separate ventures from parent.
The Spanish low-cost carrier Vueling -- in midst of a bid by British Airways -- and the hotel chain Catalonia have created a partnership to create a new hotel chain which will open its first hotel, "Hotel Vueling BCN byHC", next February in Gran Via Barcelona with an investment of 13 million euros.
The new chain is to be called "Vueling by HC" and they are considering adapting hotels the Catalonia chain already has in cities such as Seville, Valencia or Madrid to this branding. The first such hotel will open before the Mobile World Congress to be held in Barcelona in February and will be located at Gran Via 550. It will have 64 rooms, each of them related to a Vueling destination.
Some pics from Vueling's Facebook page:
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