Zurich’s newest and brightest hotel defies Swiss stereotypes

This month marked the opening to one of Zurich’s most anticipated hotel arrivals – the vibrant 25Hours Hotel. Sling away the old Swiss stereotypes, because in the former industrial neighborhood of Zurich West you’re more likely to spot independent cultural spaces and eclectic design stores than watchmakers or chocolate shops.

Custom-designed multifunctional furniture adorns the 126 rooms and suites, while splashes of vivid raspberry and fuchsia breathe life into the roomy public areas. Then there are the sightseeing recommendations from Häberli himself, which have been written onto surfaces around the building at seemingly random intervals – surprising guests and leading them on a kind of treasure hunt around the city’s most intriguing spots.