Video: Choice Hotels CEO is very bullish about company’s upbranding efforts
Skift Take
Hotel demand has been on a steady upswing for the past three years in the U.S. prompting properties placed firmly in the economy sector to renovate or rebrand slightly higher than in the past.
Choice Hotels International broke ground for three new hotels in New York this week. The properties will all be a part of Choice's effort to upbrand their newest hotel chain, Cambria Suites.
"In spite of all the conversation, business for us is really good," said Choice CEO Steve Joyce on
