Tourism Australia goes six-color san serif with its rebranded logo
Skift Take
Australia's tourism industry didn't have a great 2012: falling numbers, Qantas' troubles and its controversy with Tourism Australia. At least TA can start 2013 with a fresh coast of paint, so to speak.
Tourism Australia has unveiled a new logo, scrapping the existing version that has been around for eight years. The new-look brand mark, devised by Interbrand has been introduced “to stay relevant
