Ayurvedic tourism is a saving grace in the difficult days ahead for Kerala, India
Skift Take
Kerala’s steady stream of European tourists has thinned down to a trickle due to economic pressures at home, although (like in many Asian nations) the wealthy or ill still fill rooms for health and medical amenities.
The low demand from foreign tourists for destinations in the state this time has dam-pened the year-end mood in tourism circles. The only saving grace is the impressive bookings at Ayurveda centres.