If only India functioned as well as this incredible "Incredible India" ad...
Skift Take
This will surely win some awards in tourism marketing, but the realities of traveling around India aren't as fun or gorgeous. Infrastructure, including transport networks, leave a lot to be desired and inhibit more tourism growth.
This one has to be the magnum opus of country tourism ads. The 2013 Incredible India TV ad, just released earlier this month, is breathtaking in its scope, both geographically and visually. Clearly this one took a huge budget and a long time to get done.
Produced by Mumbai-based creative shop Nirvana Films and directed by Prakash Varma,
