Outdoors mapping app AllTrails hits one million downloads with National Geographic’s help
Skift Take
The best way to break out of the crowded app market is through a widely recognized partnership, making the NatGeo affiliation a home run and fast- track ticket to popular retail outlets.
AllTrails has already built a comprehensive database of hiking, biking, and outdoor trails all over the world that its users can access on the go through its mobile apps. At the beginning of this year, AllTrails struck a strategic partnership with National Geographic.
At the time it was announced, AllTrails had 200,000 users. Combined with NatGeo’s 300,000 Topo users, and it had half a million total. In the months since, the AllTrails app just hit a million downloads on iOS and Android. Now, the next step is underway, as the two are making the product available in retail stores around the country.
Up Next
Hotels
Mr & Mrs Smith Founder: Hyatt Integration Is Accelerating
Tamara Lohan, who founded Mr & Mrs Smith, says Hyatt kept its word so far not to mess with the brand's "curation standards." She also says listings growth is ramping up.
Startups
17 Travel Startups Raise $636 Million in 3 Weeks
The nearly $1 billion in fundraises in November has been driven by startups for hotel tech and flying taxis.
Experiences
Snowboarding Soars, Boating Steadies, and Bicycling Stalls – A Decade of Trends in U.S. Recreation
It is fascinating to see what outdoor recreation activities say about American society at large, and how Covid changed some activities for a while, while some reverted back to mean.
Tourism
That Maldives Vacation Just Got More Expensive: Here’s What’s Changing
As the Maldives grapples with economic challenges, travelers may begin questioning if the beauty of its overwater villas and turquoise waters still outweigh the growing price tag.
Tourism
No More ‘Ego Projects’ — Middle East Developers Now Want Mid-Market Hotels
Times are changing in the Middle East. If it wants to be a market for all, it needs hotel products to match.