Outdoors mapping app AllTrails hits one million downloads with National Geographic's help


Skift Take

The best way to break out of the crowded app market is through a widely recognized partnership, making the NatGeo affiliation a home run and fast- track ticket to popular retail outlets.
AllTrails has already built a comprehensive database of hiking, biking, and outdoor trails all over the world that its users can access on the go through its mobile apps. At the beginning of this ye