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Airports are becoming activity hubs to take advantage of listless flyers


Skift Take

Regular retailers have to pull consumers into their stores, but airports are granted with thousands of passengers looking for a distraction before their flight. Why not capitalize on that?

Cooling your heels at the airport often used to mean curling up with little more than a magazine and a deep-fried snack. No longer. Depending on where you're catching a flight, you can grab a massage, tee up for a round of golf or even bop a bit to live jazz. Airports across the U.S. are expanding what they offer travelers to take some stress out of flying, set themselves apart from rival airports and bring in more revenue.

A 2010 survey by Airports Council International-North America...found that hubs across the country are featuring services that range from hair salons to pet hotels. You can relax in a rocking chair at Boston's Logan, sample local wines at Mineta San Jose International and walk a trail through Minneapolis-St Paul's airport.

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