Red Roof Inn’s $120-million redesign is paying off with rise in bookings
Skift Take
It turns out someone is actually reading and listening to everything written on those hotel comment cards. Red Roof Inn based its redesign off guest comments to offer cleaner, updated rooms.
Give the people what they want. That was the sentiment behind a $120-million redesign effort launched last year by Red Roof Inn at nearly 121 hotels across the country.
The hotel improvements were made based on comments the Columbus, Ohio, hotel chain received from thousan
