New York City is investing millions to get more tourists from Mexico
Skift Take
Oh, what Brand USA could learn from NYC & Co. Rather than a one-size-fits-all approach, the country's leading marketing and tourism organization is agressive about promoting the city by tailoring messages to specific audiences.
New York City is making a push to court Mexican travelers as part of a growing effort to lure Latin American visitors, officials announced Tuesday.
After the estimated number of Mexicans visiting the city nearly doubled in six years, tourism arm NYC & Co. is ramping up its presence in Mexico City, part of its series of far-flung tourism offices.
"We want to be visible and make sure we're top of mind" to Mexican travelers, NYC & Co. chief executive George Fertitta said.
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