First read is on us.

Subscribe today to keep up with the latest travel industry news.

Istanbul lures Soho House and other high-profile hotels to set up in the city


Skift Take

Istanbul is very ready for its closeup as Turkey has emerged from almost two years of instability in its neighborhood to cement its position as the go-to country in its region. Nice, four-star properties are just cherries on the top.

Turkey has been luring visitors to its azure seas and ancient sites for thousands of years, but only recently has it gained a reputation as a Hollywood hangout — not to mention a filming location. Until the late ’90s, the most well-known movie set in Istanbul was 1978’s Midnight Express, a cautionary tale about its prison system. Long a source of consternation among Turks, it was banned locally until 1992.

Flash forward to 2012. That prison in Midnight Express now is one of two plush Four Seasons — the Four Seasons Sultanahmet (Tevkifhane Sokak 1, rooms from $405). The hotel is one of dozens of Turkey’s new breed of ultraposh resorts in a city increasingly renowned for its cuisine and contemporary art.

Up Next

Airlines

How Airlines are Redefining Premium Travel with Customizable and Personalized Experiences

As the airline industry adapts to evolving traveler expectations, premium cabins coupled with personalized experiences have become essential tools for driving loyalty and revenue. Airlines are turning to digital innovation and sustainable practices to redefine the premium travel experience and meet the needs of diverse customers.
Sponsored