Airport branding through typography: The Vienna Airport example
Skift Take
Can anyone think of other examples of great typography design at airports? Lots of airports, especially European ones, use the bland Frutiger.
In June 2012 Vienna International Airport opened a new terminal...designed by architectural venture Itten-Brechbühl/Baumschlager-Eberle, with signage by Intégral Ruedi Baur. Typotheque developed a custom version of Fedra Sans for the Airport.
The team worked for 8 years on the signage design, which includes a stunning 50-meter long wall where illuminated LED characters inform visitors of approaching planes.
Up Next
Experiences
How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok
Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored Tourism
TikTok Ban: Deadline Nears, What Does It Mean For Travel?
Social media marketing to millions of Americans is at stake for travel companies if a TikTok ban does take place.
Business Travel
Concur Founder Backs New Corporate Travel Startup Juno
This is another startup that Steve Singh is funding with the aim modernizing all aspects of business travel.
Airlines
United Adds More Offbeat Destinations: Bangkok, Ho Chi Minh City and Adelaide
The latest expansion is a part of United’s strategy to bet on off-the-beaten path international destinations.
Airlines
ITA Airways Moving at ‘Full Throttle’ to Join Star Alliance
With the formalities rubber-stamped and the colossal Lufthansa Group as its onboarding mentor, Italy’s national carrier is expecting a smooth journey toward Star Alliance membership.