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Airport branding through typography: The Vienna Airport example


Skift Take

Can anyone think of other examples of great typography design at airports? Lots of airports, especially European ones, use the bland Frutiger.

In June 2012 Vienna International Airport opened a new terminal...designed by architectural venture Itten-Brechbühl/Baumschlager-Eberle, with signage by Intégral Ruedi Baur. Typotheque developed a custom version of Fedra Sans for the Airport.

The team worked for 8 years on the signage design, which includes a stunning 50-meter long wall where illuminated LED characters inform visitors of approaching planes.

 

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