Forget magazines, Conde Nast is getting into the cafe business in Dubai
Skift Take
Branding is tricky, but Vogue and GQ are as strong as magazine brands get. But will the brand that's the friendliest to high-end advertisers be able to connect with patrons looking for a drink?
Magazine publisher Conde Nast is to open a Vogue Cafe by the end of the year in Dubai, followed by a GQ bar next year.
The cafe is to be located within Dubai Mall, and will serve contemporary Europe
