American Airlines ticks off U.S. Senator Marco Rubio: Lessons from a Twitter rant
Skift Take
Airlines have adjusted to the age of the tweet quite well, responding to the concerns of VIPs like Rubio and plain old voters with similar levels of support. But if American's labor troubles continue, it better make sure its social media team is well compensated.
It's nothing new for travelers to be frustrated with their airlines at some point along their journey from point A to B. Back before Twitter, they simply complained to friends, co-workers, and family about how ridiculous it was that the Spirit flight was cancelled and they were stranded for a day in some airport with no services or place to crash.
Then came Twitter, and everyone from Kevin Smith to non-celebrity flyers decided to vent via the micro-blogging service about the airline that wasn't get