Southwest's new ads show fliers taking a beating from the hassles of air travel
Skift Take
Fliers may feel like they've been punched in the gut with every new airline fee so the ad portrays the perks of flying Southwest in the most literal sense by allowing its gamers to complete the course unscathed.
Yes, the new Southwest Airlines ads are long on comical violence and short on patience for how rival carriers treat their business passengers. Modeled on campy shows like Wipeout, the "Business Travel
