Colombia launches new brand identity that focuses on its "mega-diversity"
Skift Take
Even though it looks modern and colorful, it seems all over the place. It's more appropriate as a logo for Colombia's domain extension ".co" than a representation of a living, breathing, and diverse country.
Colombia unveiled a new brand for the country’s identity to tell the world “the answer is Colombia,” but will not launch a campaign internationally for another two months...the first step is int
