Fall in love with flying again: Norway’s Widerøe airline’s inspiring new ad
Skift Take
The sense of wonder and anticipation in this ad is what keeps travelers feeling inspired about air travel, even if they know their seats may be a bit cramped and their connecting flight late.
A deceptively simple new TV ad from Norway’s local airline Widerøe may make you want to dream about flying again.
From Adweek: “McCann Oslo and director Marius Holst pull a rabbit from a hat with this deceptively simple commercial for Widerøe airlines. Beautiful scenery, amazing acting, stunning cinematography—and a wonderfully subtle message. Flying is magical. So is this spot.”
And in case you want to know gorgeously layered song that starts towards the end, it is a track called “Youth” by the band Daughter, embedded below for your listening pleasure.
Up Next
Airlines
How Airlines are Redefining Premium Travel with Customizable and Personalized Experiences
As the airline industry adapts to evolving traveler expectations, premium cabins coupled with personalized experiences have become essential tools for driving loyalty and revenue. Airlines are turning to digital innovation and sustainable practices to redefine the premium travel experience and meet the needs of diverse customers.
Sponsored 
Airlines
Ryanair Wants a Two-Drink Cap at Airports: Here’s What Key Industry Players Think
Ryanair’s call for a two-drink limit at airports highlights deep industry divisions. Even if such measures are practical, would they effectively address root problems?
Tourism
Ras Al Khaimah Tourism Growth Slows While Developers Gear Up for Casino Debut
Ras Al Khaimah's visitor growth is well below the pace it needs to hit a 2030 target. But it's playing the long game.
Podcasts
Tripadvisor’s New AI Deal, Southwest’s Hiring Freeze and Banyan Group’s Growth
Today's podcast looks at Tripadvisor's artificial intelligence deal, Southwest's hiring changes, and Banyan's brand expansion outside of Asia.
Tourism
Chinese Travel Agents See Full Outbound Recovery by 2025 — Exclusive
For destinations and suppliers, the roadmap is clear: embrace digital marketing, invest in cultural alignment, and remain responsive to the evolving needs of Chinese travelers. The future of outbound tourism depends on adaptability.