First read is on us.

Subscribe today to keep up with the latest travel industry news.

Starwood to expand in emerging hotel market in Ukraine


Skift Take

Hotel growth was kick started in Ukraine during this summer's Euro Cup tournaments, but Starwood expects the trend to continue and sees wide-open spaces for high-end hotel development.
The Sheraton Hotel & Towers @ Frankfurt Airport FRAPORT - Airport hotel - 06/02/2010 - plus more!:)

Sheraton Hotel and Towers at Frankfurt Airport, Germany. Photo by UggBoy♥UggGirl.

Ukraine is one of the key emerging markets for hotel business development, as stated in the recent press release by the international hotel chain Starwood Hotels & Resorts Worldwide Inc. Due to the upcoming economic boost, the company plans to expand its operations in CIS countries and open the Sheraton Kyiv Olympiysky hotel in Ukraine's capital in 2013.

Starwood named Ukraine a key emerging market together with Russia and Tajikistan. The company stated that in the next couple of years more than 70 percent of economic growth in the world will be associated with the fast-growing emerging markets. Starwood would be focusing on expanding its operations in such countries.

Up Next

Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored