New trend sees music festivals moving from land to sea and sky
Skift Take
Coachella on a cruise and DJs dancing on a Virgin flight is just the beginning of a trend where promoters team up traditional travel companies to offer loyal festival-goers a new spin on their favorite events.
Coachella has its cruise ship, and now Culture Collide has its own airplane flight. It's all part of the recent trend of event promoters turning their semi-alternative music fests into travelling parties.
Stocked with an extra supply of lifeboats and sparkly American Apparel hot pants, the S.S. Coachella (yes, that's the real name) departs on its maiden voyage this December.
Or you can head to the Culture Collide festival, happening in L.A. on October 6-9, while listening to DJ sets from School of Seven Bells and of Montreal's Kevin Barnes (no word on whether they'll allow dancing in the aisles) and an acoustic set from Penguin Prison.
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