First read is on us.

Subscribe today to keep up with the latest travel industry news.

Passengers may soon pay more for food on Ryanair than their ticket


Skift Take

Ryanair demonstrates better than any other airline how the most important ingredient to short-term success is a very cheap entrance fee. Charge just a few pounds at the door and stick them with optional fees to get to the profits.

Ryanair passengers could find themselves paying more for snacks on board the plane than they did for the flight itself, research has shown.

The cost of food and drinks bought during the journey can amount to more than the price of a single fare with the budget airline.

Six basic items from a Ryanair in-flight menu, such as a cup of tea, a sandwich, a tin of Pringles, a Kit Kat, a bottle of water and a glass of wine, were found to cost £18.07 in total. That bill is higher than the £18 price of one-way flights currently being offered by the airline to Genoa, Warsaw and Paris.

The cost of similar items on other budget airlines come to slightly less, with the bill for the six items reaching £16.10 with Aer Lingus, and £14.75 with easyJet.

The research, by the price comparison website TravelSupermarket.com, found that some items could cost up to ten times as much as they would in supermarkets, with an 1,083 per cent mark-up on still water on an Aer Lingus flight and a 1,036 per cent price increase in the price of flapjacks on Flybe.

The figures also showed that hot drinks were the most extortionately priced – with drinks such as tea and coffee costing an average of 2,355 per cent more than they would in the supermarket. On a Ryanair flight, a 500ml bottle of still water, a cup of tea and a cup of coffee all cost £2.76 each. EasyJet charges £2.50 for tea and coffee but only £1.50 for the same size bottle of water.

Items
Airline KitKat (four finger) Pringles (43g) Water still (500ml) Tea Coffee Walkers shortbread
Flybe £1 £1.30 £1.70 £2.10 £2.10 £1
Thomson £1.20 £1.50 n/a £2.40 £2.40 £1
Thomas Cook n/a £1.20 £1.60 £2 £2 £1
Ryanair n/a £2.02 £2.76 £2.76 £2.76 £1.38
easyJet £1 £1.75 £1.50 £1.50 £2.50 £1
Monarch £1 £1.40 £1.70 £1.70 £2.30 £1
Bmibaby £1.20 £1.50 £1.70 £1.70 £2.20 £1.20
Jet2 £1.20 n/a £1.80 £1.80 £2.25 £1.20

Up Next

Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored
Online Travel

What Travel Brands Should Know About China's RedNote

As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing.