Catskills puts away the Borscht Belt and goes with generic tagline
Skift Take
Sure, "Borscht Belt" doesn't make visitors think of romance or nature, but generic taglines that mean nothing don't help to distinguish a destination at all.
The mountainous region once known as the Borscht Belt now has a new slogan to market its year-round attractions: "The Catskills, Always in Season."
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