Subscribe
Login

First read is on us.

Subscribe today to keep up with the latest travel industry news.

Subscribe
Hotels

Remember when motels were fresh and new? Fortune magazine does

Jason Clampet
August 17th, 2012 at 1:05 AM EDT

Skift Take

The 1960's-era article points out the importance of the motel to the small business owner and the relative lack of interest the media shows to the field in contrast to its sexier urban cousin the hotel.

THE MOTEL is anything but a novelty these days. Sometimes, it's the classic city hotel that seems an anachronism. But there was a time when the Holiday Inns and Howard Johnsons were newer, and the motel was a fresh take on an old idea: when you're travelling, it's nice to have somewhere comfortable where you can pay to stay. Fortune magazine has a lovely recurring Sunday blog feature called "Fortune Classic" in which it reposts old articles that are still interesting or relevant today... This week, Fortune has put up an article from 1963 about the motel boom -- and it shows the beginning of the process that saw motels changed from very spartan to increasingly comfortable and sophisticated.

Jason Clampet
August 17th, 2012 at 1:05 AM EDT

Up Next

Experiences

How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
TikTok for Business + Skift | 1 month ago
Sponsored
Puncak, 4-Bedroom Villa Blue Bedroom by
Hotels

New Loyalty Program Journey Targets Independent Boutique Hotels

The new startup Journey faces significant challenges in building consumer adoption and achieving the necessary scale to compete with established loyalty programs. But its notable backers believe it's addressing critical pain points in today's loyalty system.
Sean O'Neill | 49 minutes ago

First read is on us.
Subscribe to read more essential travel industry news.

New users get
20% off
their first year of Skift Pro

Subscribe

Already a subscriber? Login