Tweens: The new target market for family travel
Skift Take
All tweens want is to be taken seriously and it looks like travel brands are beginning to.
Tweens buy experiences, not products. They believe in causes and a green planet. And, they value some of the same things as their adult contemporaries—escaping everyday life, discovering other cultures and having interesting learning experiences...And with parents looking to increasingly use travel as a way to spend more quality time with their kids, there’s an opportunity to build unique experiences around things that both generations enjoy.
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