Where mobile fits into La Quinta Inns' digital strategy
Skift Take
Most of the hotel marketers are looking to drive app installs, which of course once downloaded on the smartphones, rarely get opened up.
La Quinta Inns & Suites is pragmatic about digital media, using it largely as a DR vehicle to drive bookings while spending on broadcast for reach and branding. Mobile strategy to drive [app] installs largely reflects that above-the-line / below-the-line thinking.
Interview with Ted Schweitzer, SVP marketing and e-commerce at La Quinta, about mobile and the marketing mix.
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