Where mobile fits into La Quinta Inns' digital strategy
Skift Take
Most of the hotel marketers are looking to drive app installs, which of course once downloaded on the smartphones, rarely get opened up.
La Quinta Inns & Suites is pragmatic about digital media, using it largely as a DR vehicle to drive bookings while spending on broadcast for reach and branding. Mobile strategy to drive [app] installs largely reflects that above-the-line / below-the-line thinking.
Interview with Ted Schweitzer, SVP marketing and e-commerce at La Quinta, about mobile and the marketing mix.
Up Next
Experiences
How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok
Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored 
Hotels
Taj-Parent Indian Hotels Company Enters Ras Al Khaimah With Branded Residences
While IHCL is aiming to double its portfolio by 2030 and grow its international presence in markets that host Indian diaspora, Ras Al Khaimah's Al Marjan Island lifestyle destination is being developed as an emerging as a tourism center for the UAE. However, with big competitors like Movenpick and Hampton by Hilton resorts, IHCL has clearly tried to set itself apart by going the branded apartment route.
Online Travel
Yanolja Teams With ChatGPT and Google. More AI Partnerships to Come, CEO Says
Industry leaders envision a future where consumers can plan, book, and manage all aspects of travel from a single interface. These early partnerships between AI and travel companies bring that vision a step closer.
Online Travel
Southwest Didn't Get the Gains It Expected From New Online Booking Channels
Southwest is looking to expand its online distribution even though it didn't get the love it sought for its now-abandoned 'bags fly free' policy.
Short-Term Rentals
Canada Is the Top Source of U.S. Travel – Now Visits Are Trending Down
If Canadian visits continue to decline, it could cost the U.S. billions in lost spending, and thousands of jobs.