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New York City airports unveil $180K worth of holograms to answer passenger FAQs


Skift Take

The upside of the hologram is that it doesn't need a bathroom break or overtime. Let's see how it responds to ticket-off passengers during weather delays.

Passengers at New Jersey's Newark Liberty International Airport will always get a smile from this customer service representative. Just don't ask her to carry luggage.

That's because she's an avatar.

The Port Authority on Friday will unveil the computerized, hologram-like image named "Ava" in the international arrivals area in Terminal B on Friday. She's programmed to answer passengers' most frequently-asked questions.

The Port Authority is spending $180,000 to place the high-tech help at Newark, Kennedy and LaGuardia airports.

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