First read is on us.

Subscribe today to keep up with the latest travel industry news.

New York City airports unveil $180K worth of holograms to answer passenger FAQs


Skift Take

The upside of the hologram is that it doesn't need a bathroom break or overtime. Let's see how it responds to ticket-off passengers during weather delays.

Passengers at New Jersey’s Newark Liberty International Airport will always get a smile from this customer service representative. Just don’t ask her to carry luggage.

That’s because she’s an avatar.

The Port Authority on Friday will unveil the computerized, hologram-like image named “Ava” in the international arrivals area in Terminal B on Friday. She’s programmed to answer passengers’ most frequently-asked questions.

The Port Authority is spending $180,000 to place the high-tech help at Newark, Kennedy and LaGuardia airports.

Up Next

Business Travel

The State of Corporate Travel and Expense 2025

A new report explores how for travel and finance managers are targeting enhanced ROI, new opportunities, greater efficiencies, time and money savings, and better experiences for employees with innovative travel and expense management solutions.
Sponsored