Skift Take

Car sharing services face their biggest challenges from gaining legitimacy from wary consumers as well as major players, such as the insurance industry. Backing from a car manufacturer goes a long way towards improving the odds on both of those.

Planes, trains, buses and automobiles will be linked, if the latest plans of two ride-sharing services, Carpooling.com and Zimride, work out.Carpooling.com, which helps more than a million passengers a month find shared rides in Europe, has secured an estimated $10 million investment from the German automaker Daimler to expand to the United States before 2013.

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Tags: sharing

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