Switzerland is really worried about its image: not just good for hiding Romney's money
Skift Take
Media listening services are nothing new, but the Swiss tourism authority's use of a heavyweight firm speaks to its concern as being seen as just a place for disreputable dictators and shady CEOs to hide their questionable gains.
Dedicated to promoting a positive image of Switzerland abroad, Presence Switzerland, has recently begun using state-of-the art technology – developed by a company which created a similar programme for Israeli security agency Mossad - to monitor when, why and by whom Switzerland is mentioned by foreign media outlets.
Discussion of Switzerland in Asia tends to focus more on tourism because people there know less about Switzerland. However in Europe, the question of Switzerland's policies towards the European Union generates much more media interest, the results of this monitoring show.
Up Next
Airlines
How Airlines are Redefining Premium Travel with Customizable and Personalized Experiences
As the airline industry adapts to evolving traveler expectations, premium cabins coupled with personalized experiences have become essential tools for driving loyalty and revenue. Airlines are turning to digital innovation and sustainable practices to redefine the premium travel experience and meet the needs of diverse customers.
Sponsored 
Hotels
Coldplay and Weddings to Drive Growth at Indian Hotels Co.
With foreign tourists yet to return, domestic business and leisure travel is fueling IHCL's growth. And anciliary businesses are diversifying its revenue streams.
Startups
Flying Taxis and Loyalty Tech: 6 Travel Startups Raise $100 Million
It's a slow start to the year, but travel startup funding is sure to pick up.
Tourism
New Budget, Same Old Demands: Will The Indian Travel Sector Finally Be Heard?
Despite tourism's contribution to the Indian economy, the allocations and incentives in recent budgets have done little to foster the sector's growth.
Airlines
Trump May Again Pull Out of the Paris Climate Agreement: What Travel Businesses Say
If the world’s second largest polluter walks away from the Paris agreement, it would be a another blow to the global fight to reduce emissions.