Switzerland is really worried about its image: not just good for hiding Romney's money
Skift Take
Media listening services are nothing new, but the Swiss tourism authority's use of a heavyweight firm speaks to its concern as being seen as just a place for disreputable dictators and shady CEOs to hide their questionable gains.
Dedicated to promoting a positive image of Switzerland abroad, Presence Switzerland, has recently begun using state-of-the art technology – developed by a company which created a similar programme f
